Mass Media

University of Phoenix Material

Effects of Mass Media Worksheet

Write brief 250-to 300-word answers to each of the following:

|Questions |Answers |

|What were the major developments in the |There are a lot of developments in the evolution of mass media during the 20th century. |

|evolution of mass media during the 20th |From 2000 to 2010 there has been growth in the internet, television and cable, movies, |

|century? |music, radio, magazines, newspapers, and books. In 2000 digital production and |

| |distribution gains strength and MP3 format compresses digital files. In 2001 instant |

| |messenger services flourish, file sharing, and dominance of newspaper chains. In 2002 |

| |Microsoft takes its game console online with Xbox live, TV standard changed to digital, |

| |and satellite radio begins. In 2003 iTunes online music store, AARP bulletin and magazine |

| |are tops in circulation, and the Da Vinci Code published. In 2004 world of warcraft debuts|

| |and podcasting debuts. In 2006 google buys youtube.com, TV programs are available on |

| |iTunes, movie theaters continue to add IMAX screens to their megaplexes, myspace becomes |

| |most popular site for bands, and Knight Ridder sold. In 2007 radiohead sells its album, in|

| |rainbows, on the internet with a “pay what you wish” approach, HD radio is introduced, |

| |news corp. buys the Wall Street Journal, and tribune co. sold, and...