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Category: Business and Industry
Date Submitted: 06/11/2010 09:43 AM
Morningstar Equity Research
Starbucks Corporation SBUX (NAS)
Last Close Industry Sector
25.54 USD
Specialty Eateries Consumer Services
Profile
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Contents
Company Profile Company Data Management & Ownership Industry Focus 1 2 3 4
Starbucks Corporation (“Starbucks”) was formed in 1985. The Company purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, complementary food items, a selection of teas, and beverage-related accessories and equipment, through its Company-operated retail stores. Starbucks produces and sells ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. The Company’s objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. It has three operating segments: United States (“US”), International and Global Consumer Products Group (“CPG”). The US and International segments both include Company-operated retail stores and certain components of specialty operations. Specialty operations within the US include licensed retail stores and other initiatives related to the Company’s core business. International specialty operations consist of retail store licensing operations in nearly 40 countries and foodservice accounts in Canada and the United Kingdom. Stores offer a choice of regular and decaffeinated coffee beverages, a selection of Italian-style espresso beverages, cold blended beverages, iced shaken refreshment beverages, a selection of premium teas, distinctively packaged roasted whole bean coffees, and...