Submitted by: Submitted by jaybob1126
Views: 320
Words: 781
Pages: 4
Category: Business and Industry
Date Submitted: 03/26/2013 05:19 PM
Jason Hochstein
|Marketing Segmentation & Targeting |Your Product: Blue Bell Ice Cream |Competitor’s Product:Ben & Jerrey's Ice Cream |
| | | |
| |To know how to effectively market your product to|Ben and Jerry need to know the generation they are|
|What is a useful/applicable BASIS for |the generation that you want and to give them a |marketing to because it's different than their |
|segmentation and WHY? υ |price that the demographic will want to buy it |competitor Blue Bell. They also need to know the |
| |at. Geography plays a part with Blue Bell because|socioeconomic characteristics because they sell |
| |they don't sell in all the states but they still|their product at a higher price than their |
| |are the third biggest seller of ice cream |competitors so they need to know the price |
| | |sensitivity their customers have. |
| |Old generation – The generation that is focused |Younger generation – the generation that is |
| |on old school ideals and has a strong sense of |focused on flashy visuals, fun, hip, and modern |
|How would you describe a SPECIFIC |family and tradition. |style. |
|targeted SEGMENT? υ | | |
| |...