Submitted by: Submitted by lexsuurland
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Words: 4953
Pages: 20
Category: Business and Industry
Date Submitted: 03/28/2013 01:39 AM
MPK 732 Marketing Management
Written Assignment
Trimester 2, 2012
Name of Unit Chair: H Wong
Assignment Team Members:
Student Name: Sabi Saldi - 212227159
Proportional Contribution: 25%
Student Name: Charles Emmanuel Njock - 212226475
Proportional Contribution: 25%
Student Name: Gautam Saha - 300279142
Proportional Contribution: 25%
Student Name: Alexander Suurland Suurland - 212373798
Proportional Contribution: 25%
Due Date: 4th Sept, 2012
Word Count : 3845
(Without references, Title page and Appendix)
We each certify that the attached work is entirely our own, except where material quoted or paraphrased is acknowledged in the text. We also declare that it has not been submitted for assessment for any other unit or course.
Table of content
Executive Summary
Introduction………………………………………………………………………… 4
1. The environment………………………………………………………………... 5
2. Segmentation, Targeting and Positioning…………………………………….. 7
3. Impact on Consumer Behaviour……………………………………………….11
Conclusions ………………………………………………………………………15
Appendix………………………………………………………………………….16
References………………………………………………………………………...17
Executive Summary
This report looks into the marketing of an eco-friendly product - Thermodynamic Cooler. With increasing use of energy consumption in Australian households and climatic changes due to global warming in the rise, the thermodynamic cooler will be in great demand due to its various benefits. The report will explore the current market environment and how changes in the environment will affect our product. We will look at some of the market segments, the targeting and positioning strategies. The report narrows down two key segments that we will be targeting, discusses the benefits of the products and how we will strategically position our product in those key segments.
The thermodynamic cooler is greenhouse friendly, energy and fuel efficient, chemical free, also water and natural resource saving hence...