Case Study

Question 1

According to the Maslow’s need hierarchy there are five levels of human needs, which determine human motivation to satisfy them in different degrees (Wiki, 2013):

* Physical wants, such as sleeping, eating, breathing;

* Security in different life aspects – work, family, inhabitation;

* Love and emotions – infatuation, hatred;

* Respect – appraise, appreciation;

* Self-realization, for example goals achieving, satisfaction;

If human doesn’t satisfy the most basic needs he can’t concentrate on higher level or secondary needs. Esteem, friendship and love, security, and physical needs levels are described as "deficiency needs". If human doesn’t satisfy them (except physiological needs) he may feel anxious or angry but physical signs will not appear. It means they affect only emotional condition of human.

Later Maslow added three more needs to this hierarchy, according to Tay and Diener (2011):

* Learn and cognize;

* Conceive esthetic beauty.

This two levels were added between esteem and self-actualization needs, moreover, self-actualization needs level was split into two more levels:

* Self-realization, reveal own potential;

* Overwhelm, help others to reveal their potential.

According to Maslow human behavior can be dictated simultaneously by different types on needs, but certain need dominates among other needs (Wiki, 2013).

Bob Wood was motivated to visit a college and gain necessary knowledge in order to get a decent job. This motivation factor refers to cognitive level in Maslow’s hierarchy. Without necessary knowledge he couldn’t perform well in his job positions. Even if it followed in great college loans it was impossible to get hired without defined competency.

After graduating college Bob Wood was very successful. He was earning a lot of money and having more and more job offerings. He was changing his job many times while pursuing more salary. Bob Wood’s striving for personal growth and the need to become...