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BUS 273
CONSUMER BEHAVIOUR
Unit Information and Learning Guide
Semester 2, 2012
This information should be read in conjunction with the online learning materials
which can be found on your MyUnits page.
Unit coordinator
Name: Dr. Anna Czerkawska
School: Murdoch Business School
Faculty of Law and Business
Contact details: 08 9360 2443
Email address: A.Czerkawska@murdoch.edu.au
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© Published by Murdoch University, Perth, Western Australia, June, 2012*.
Originally written by Anna Czerkawska , 2010
Revised by Anna Czerkawska, 2012
This publication is copyright. Except as permitted by the Copyright Act no part of it may in any form or by any electronic, mechanical, photocopying, recording or any other means be reproduced, stored in a retrieval system or be broadcast or transmitted without the prior written permission of the publisher.
Contents
Unit information
Information about the unit 4
Contact details 6
How to study this unit 7
Resources for the unit 9
Study schedule 10
Assessment 12
Appendix A 19
Learning guide
Introduction
Topic 1 Introduction to BUS273 Consumer Behaviour 2
Topic 2 The foundation of Consumer Behaviour
Consumer needs and motivation 2
Topic 3 Personality and self concept 3
Topic 4 Consumer perception 4
Topic 5 Learning and Involvement 5
Topic 6 The nature of consumer attitudes 6
Topic 7 The mid-semester exam 7
Topic 8 Social influences on buyer behaviour
The family 7
Topic 9 Social class and consumer behaviour
The influence of culture on consumer behaviour 8
Topic 10 Sub cultural aspects of consumer behaviour 9
Topic 11 Decision making
Consumer influence and diffusion of innovations...