Marketing Plan Project

A Vision of Excellence

Crenlo’s Mission, Philosophy and Principles:

“Crenlo is a high performance, customer focused organization in which each individual understands the company goal and guiding principles, their team’s objectives and the role they play within the company. Within the markets, Crenlo is the leader in providing solutions that enclose and protect people and equipment through superior customer service, product quality, manufacturing excellence and innovation. They set ambitious targets and strive for continuous improvement. Each individual’s job responsibilities are clearly defined and they understand the rewards and consequences of their person contribution to the company. Employees have the potential to grow, both personal and professionally, and to increase their value to their team and the company”.

“Crenlo has two primary businesses that are connected through manufacturing technology. As a worldwide industry leader, they design and manufacture cab and enclosures through internal engineering and supply in the global market”.

* There cab segment (which consists of 80% of their revenues) mission is to be the leader in operator protective structures and related products to the construction, agriculture and commercial OEM markets

* The other 20% of Crenlo’s revenue consists of Enclosures. The closure business’s mission is to supply a full range of custom and standard, configure-to-order-electronic enclosure products to selected markets.

Crenlo’s Competitive Advantage:

“Crenlo has a unique history. They have been operating in Rochester for well over 60 years with the help of their employees, customers and suppliers. Their key competitive advantage lies within in the core of the company—their employees. Creativity, commitment and their passion for responsiveness and continual improvement allow them to thrive in a challenging business environment. Crenlo competes to win in the marketplace by providing superior value to their customers. To...