Mobile Industry

5.3 CDMA & Mobile market share

[pic]

Figure 5.2: CDMA market share

The CDMA market leader is Lankabell. Suntel having the second largest market share a 26%.

But the total fixed line market or demand for CDMA lines is decreasing rapidly with the increase of demand for mobiles. The threatening mobile market is lead by Dialog but Mobitel is increasing its market share rapidly. The TRCSL decision of minimum price has affect the growth of Mobitel. But it is not a huge affect.

[pic]

Figure 5.3: Mobile market share

6.1 Quality of service

Suntel always concern about quality of the service. It has won many quality awards including ISO9001. Following strategic group map shows the price-quality of service strategies of telecom industry. Suntel being the highest quality service provider and the price is high also. Mobile operators provide lowest prices and dialog telecom is in the highest position of quality among mobile operators. In the CDMA area strongest competitor of Suntel is Lanka Bell. If we consider the whole voice market dialog mobile is the strongest competitor and Mobitel is rapidly growing as a strong competitor. SLT is the strongest competitor in fixed voice line market.

7.3 Weighted Competitive Strength Assessment

|KSF |Weight |SLT |LankaBell |Dialog |Suntel |

|Ability to get newly developed products out of the R&D phase|0.15 |1.05 |0.75 |1.35 |1.2 |

|and into the market very quickly | | | | | |

|Quality solution designs matching exact requirements of | 0.20 |1 | |...