Little World Beverages

Little World Beverages / Case study

BUS 317: Strategic management

Workshop Coordinator: June Harper

Due date: 19th of October

Group Members: |

|

Daniel Figliomeni | 32014928 |

Tomas Janovsky | |

Matthew Rodgers | |

Amanina Abdul | 30344733 |

Sam Hung | 31545197 |

Contents

1.0 Executive summary 4

1.1 Case study and significance 4

1.2 Current situation 4

1.3 Findings 4

2.0 Introduction 4

2.1 Case study topis & significance 4

2.5 Current situation 5

3.0 PEST Analysis 5

3.1 Political Segment 6

3.1.1 Environmental Regulations 6

3.1.2 Carbon Tax 6

3.1.3 Production and supply of alcohol legislation 6

3.1.4 Non-government organisations and pressure groups 6

3.1.5 International legislation affecting exports 6

3.2 Economic Segment 7

3.2.1 Domestic Market 7

3.2.2 Overseas Market 7

3.2.3 Consumer spending 7

3.2.4 Taxation 7

3.2.5 Target Market and Market Share 7

3.3 Social Segment 8

3.3.1 Product Trends 8

3.3.2 Media 8

3.3.4 Lifestyle Trends 8

3.4 Technology Segment 9

3.4.1 Environmental Technologies 9

3.4.2 Production Technologies 9

4.0 Five Porter’s force Model on LWB 9

4.1 The reason that apply Five force to LWB 9

4.2 Threat of new entrants 9

4.3 Bargaining power of buyers 10

4.4 Bargaining power of suppliers 10

4.5 Threat of substitute products and services 11

4.6 Intensity of rivalry among competitors in an industry 11

5.0 Value Chain Little World Beverages (LWB) – Primary Activities 12

5.1 Inbound logistics 12

5.2 Operations 12

5.3 Outbound Logistics 12

5.4 Marketing and Sales 12

5.5 Services 13

5.6 Human Resource Management 13

5.7 Technology 14

5.8 Procurement. 14

6.0 Little Word Beverages Key problems and issues – Emerging competitors 14

7.0 Strategies 15

7.1 Strategy – SAVED Emerging competitors (Strategic Alliances) 15

7.1.1 Staging 15

7.1.2 Arena 16

7.1.3 Vehicle 16

7.1.4 Economic Logic 16

7.1.5 Differentiators 17

7.2 Strategy (Hop...