Business Plan

Business Plan

David L. Ross & Associates, Inc.

New York, NY

April 2010

PROJECT SUMMARY

Sterling Financial Services Limited is a small and medium sized lender operating in Ghana. The company exists to serve the needs of indigenous traders, exporters and importers as well as business organizations or people not catered for by the traditional banks.

Sterling has achieved sustainable growth in the last three years. The firm has total assets of US$ 11.1 million and has successfully grown its lending and programs at a 64% annual rate since 2006. The firm had revenues in 2008 of US$1.9 million, up from US$0.3 million in 2006. Estimated revenues for 2009 are US$3.2 million.

Currently the company operates two offices in Accra, capital city of Ghana. Expansion contemplates increasing its operation to 5 offices. The additional 3 offices would be located 1 each per city in:

1. Tema, the nation's largest sea port. It is also home to an oil refinery and is an important center of manufacturing. It is linked to the capital by railway and a highway.

2. Kumasi, the second largest city in Ghana. Due to large gold deposits that have been mined in the area, Kumasi has been among the wealthier cities in Ghana

3. Takoradi, Ghana's third largest city and an industrial and commercial center. It lies on the main railway lines to Accra and Kumasi.

Sterling Financial Services Limited is looking for US$9.6 million (GHc15 million) as a corporate loan repayable over 10 years backed by its existing portfolio of funds and shares in the company. These funds will be used exclusively to fund its forecasted growth and expansion plan.

Expansion is expected to be completed in 2010 in order to take advantage of the oil boom anticipated to start the latter half of 2010. With the additional capacity Sterling will be able to lend capital to companies and individuals in the form of Business Finance Loans, Micro-finance loans, Consumer Credit & loans,...