Retailing Organic

MKT501 : International Retail Strategy

Marketing Plan

Company B Profile

“Morganic”

- 4578 words -

Cédric Edelin International Student B00627158

MKT501 : International Retail Strategy

Contents

Introduction............................................................................................................................................. 3

I)

Market Analysis ............................................................................................................................... 4 1) The overall market of Western Europe ....................................................................................... 5 2) France .......................................................................................................................................... 6 3) Germany ...................................................................................................................................... 8 4) Italy ............................................................................................................................................ 10 5) The market and segment choice ............................................................................................... 12

II)

Entry mode .................................................................................................................................... 13 1) Identification of consumer ........................................................................................................ 13 2) Distribution channels analysis ................................................................................................... 14 3) Choice of Entry modes .............................................................................................................. 15

III)

Marketing Plan .......................................................................................................................... 16 1) Porter’s five forces...