Ben & Jerry's Hommade

FIN 559

Selected Topics in Finance Midterm Exam

Case Study Ben &Jerry’s Homemade

Prepared For: Prepared By:

Khalid Feda Abdl-Rahim M. Al-Qurashi Dr. Khalil M. Torabzadeh

BEN AND JERRY’S HOMEMADE CASE STUDY SOLUTION Quistion (1) How has Ben & Jerry’s (BJ) fulfilled its mission? What evidence can you provide regarding BJ performance on each of the dimension of the mission statement? Answer (1) Ben and Jerry’s statement included three dimensions, and stressed seeking new and creative ways of fulfilling each without compromising the others: 1) Product To make, distribute, and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. 2) Economic To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. 3) Social To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community—local, national, and international. Ben and Jerry performance on each of the dimension of the mission statement: 1) Product Mission The product mission include three required actions as follows: Make, distribute, and sell finest quality all-natural ice cream and related products Ben & Jerry’s Homemade, become a leading distributor of super-premium ice creams, frozen yogurts, and sorbets The company was known for such zany ice cream flavors as Chubby Hubby, Chunky Monkey, and Bovinity Divinity. The company developed its own R&D department to develop its product and maintain competitive advantages over its rivals. The company stress on the natural ingredients and the company's name "Homemade" creates and nourishes this impression in the eyes of the customer and

differentiate Ben & jerry’s Homemade product from its rivals product and...