Witricity Market Insight and Prediction

WiTricity : an Emerging Technology |

Cutting the Cord |

A presentation to Kimball Executive Board by Business Development Executives |

Tuan Anh Dang and Tolulope C. Ayeni |

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Contents

WiTricity : an Emerging Technology 0

Executive Summary 2

Introduction 3

Overview 4

Major Historical Points 4

Wired vs. Wireless 6

Technical Angle 6

How does it work? 6

Efficiency and Status of Development 6

Benefits and Drawbacks 7

Major Constraints 7

Business Angle 8

Market Potential 8

Sectors and Organizations 8

Value Proposition Statements 8

Key Industry Players 9

Comparison of Resonance coupling against other wireless power technologies 9

Strategic partners of WiTricity 10

WiTricity’s Current Business Model 10

Market Feasibility Study 10

Strategic Comparison of the market 10

Consumer Products Market Analysis 11

Cost Benefit Analysis 11

Net Present Value 11

Porter’s Five Forces 11

Health-Human Angle 12

Health: 13

Triple Bottom Line Effects - People, Planet, Profit 13

WiTricity – the Future 14

Chances for Widespread Development and Deployment 14

Where WiTricity will be introduced in the future 14

BCG Matrix 14

Hype cycle 15

Project Team Dynamics 15

Bibliography 16

Appendix 17

A. GLOSSARY OF TERMS 17

B. PICTURES AND ITEMS 17

Executive Summary

Kimball electronics has a sustained reputation for developing marketable products for emerging technologies and innovative products for latest technological developments. We present to you yet another door into an open market and increasing profit, WiTricity.

This is the technology of connecting devices to a power source without wires, to either charge the devices or power them at a 75% efficiency rate. WiTricity, is also the name of the company created by the team of MIT students and their professor.

WiTricity could reduce the need for wire clusters but is also disadvantageous with its supposed effect on health and its lack of security, monitoring...