Kfch

DISTRIBUTOR:

Distributor is defined as individuals or businesses that purchase the right to sell other company's products or goods but isn't entitled to use the manufacturer's name as part of its business name. It is mean by what you need to sell this is to get it on the shelves in the leading supermarkets but this means moving someone else's products off the shelves. So the challenge is to get stores to stock your products; this may be achieved by good negotiating skills and offering appropriate incentives. The distributors used will determine the final price of the product and how it is presented to the end customer. When selling via retailers, for example, the retailer has control over where the products are displayed, how they are priced and how much they are promoted in-store. You can also gain a competitive advantage by using changing distribution channels.

KFC RESTAURANT:

One of the distributors of KFC Holding is restaurant. For instance, KFC restaurant.KFC is among the best-established brands in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in the Malaysia, commanding a market share of over 35%. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.

RASAMAS:

The second restaurant under KFC Holding is rasamas. The first Rasa Ayamas Restaurant opened in 1996. In 2003, the Ayamas retail and restaurants division was restructured to bring all its ready-to-eat cooked food under the RasaMas name and sell Ayamas processed products at Ayamas convenience stores (as well as via supermarkets, hypermarkets, mini-markets and petrol stations).With a fresh new look, a flagship restaurant opened its doors in 2003. Today, there are over 40...