Cadbury Distribution Channel

By

Priya Lohia (12DM058)

Jacob Alexander (12DM037)

Tinu Thomas Chacko (12DM016)

Started in 1824

By John Cadbury, In Birmingham, England

Sold 11 kinds of Cocoa & 16kinds of

Drinking Chocolate

Manufactured 1st Milk Chocolate in 1897

In India, Cadbury began its operations in 1948 by importing

chocolates. After over 60 years of existence, it today has six

company-owned manufacturing facilities at Thane Induri (Pune)

Thane,

and Malanpur (Gwalior) Bangalore and Baddi (Himachal

(Gwalior),

Pradesh) Hyderabad and 4 sales offices (New Delhi, Mumbai,

Kolkata and Chennai). The corporate office is in Mumbai.

Cadbury India enjoys a value market share of over 70 percent in

the chocolate category

Brand Cadbury Dairy Milk (CDM) is considered the "gold standard"

for chocolates in India.

In the Milk Food drinks segment our main product is Bournvita the leading Malted Food Drink (MFD) in the country

Since 1965 Cadbury has also pioneered the development of cocoa

cultivation in India. For over two decades, they have worked with

the Kerala Agricultural University to undertake cocoa research and

released clones, hybrids that improve the cocoa yield.

ex Pantaloons, Big

Bazaar, Reliance Fresh

High End Grocers(HEG)

Low End Grocers(LEG)

Food Stores

Wholesale

Chemists

Pan Plus

Pantaloon

Big Bazaar

Reliance Fresh

High End Grocers(HEG)

Low End Grocers(LEG)

Food Stores

Wholesale

Chemists

Pan Plus

Above Rs.5

Base Division

BC – Base Chocolate

AD – All Drinks

Bytes

New Brand Division

Mass Division

Below Rs.5

Sugar

EP

Éclairs + Pops

Gums

Halls

Bubaloo

MMBC – Mass Market Base Chocolate

• Categorization as per availability in Orissa (Available/Not Available (Why))

• Categorization as per movement/sales volume (High. Medium, Low)

• Categorization as per SKU and counter type (Traditional Trade/ Modern

Trade/ABC)

Visi Cooler

Mainly For High End grocer

>300 Sq ft

Sales > Rs.8000

» Sales Planning

» New Product launches

» Primary & secondary schemes

DBSR 1 – A. Barik...