Submitted by: Submitted by shreebhadra1
Views: 552
Words: 3556
Pages: 15
Category: Business and Industry
Date Submitted: 04/14/2013 05:54 PM
Starbucks coffee
Introduction
Starbucks always believes in serving best coffee possible and being responsible through ethical practise. Starbucks Corp0ration has established itself as one of the top producers of specialty food items in the world. With continuously commitment to quality they have been able to produce a product that has found its way into the hearts and minds of their customers moving Starbucks into the forefront of the industry. Starbucks has become such a success that many of its competitors have been forced to leave the market or been acquired by Starbucks itself. Through their commitment to a superior product quality and variety, Starbucks has been able to keep consumers coming back day after day. They have also taken great steps in investing in their brand image to the point that consumers will accept no substitutes and will go out of their way and pay a premium for Starbucks coffee.Since 1971, Starbucks coffee company has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. it has more then 17000 stores in more than 50 countries in the world. In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK. The two companies shared a common culture, focussing on a great commitment to customised coffee, similar company values and a mutual respect for people and the environment. It is famous for its quality fresh roasted coffee beans. The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home.
Corporate social Responsibilities
CSR is about how companies manage the business processes to produce an overall positive impact on society. Starbucks is committed to doing business responsibly and...