Effective Leadership in Google

Effective Leadership in Google

“The Best Company to Work For”

University of Arcadia

International MBA

Joshua Chua Hui Sen

Corporate Branding and Internal Branding

GOOGLE is no longer a company’s name. It is a world-wide word for SEARCH.

In general, branding is usually perceived either the product or the firm or huge budget on media and publicity to create brand identity. When a consumers have great experience of organizations culture, set of management practices and great service of staff, it reflects the external brand that attracts consumers, the brand becomes even more valuable (Dr. Dave Ulrich, Mr. Smallwood and Dr, Zenger, 1999).

For “Google” they have established a global brand by way of leadership power including building their strong internal brand identity as well. Their outstanding innovative achievement in the technology platform, information intelligent, internal culture experienced by employees, world-wide recognitions, consumers most preferred partners, etc… It has exhibit world-class leadership from mere “information search engine for websites, (Founder: Larry Page and Sergey Brin, 1998)” to “Organize World’s Information and Make it Universally Accessible and Useful” (Google’s Vision).

This Google Effect has impacted everyone, the enormously information sharing and connectivity to individuals and organizations, it has not only brought CHANGE it has IMPROVED peoples’ working life and family life for all human kind.

Leadership Through Motivation Of Individuals

Google is an amazing organization, that may have seems to have found the magic pill to keeps their employees motivated. They are some of the happiest people in the world. They have almost everything in there that fulfills the whole spectrum of the pyramid in Maslow’s theory “Hierarchy of Needs” and “Herzberg’s Two Factors Theory”. This model helped leaders to better understand how to create workplace conditions to satisfy...