Business Communication

Business Communication Trends

Ashlee Kellner

University of Phoenix

Communication has existed since the beginning of time. Planets communicate through the effects of their environments. Animals communicate through behavior and sound. Plants communicate through releases of pollen and the process of germination, and the list goes on. Communication between humans has been and is still through many forms. Progression of such forms has led to many new trends in business communication today.

The definition of business communication is any communication used to build partnerships, obtain and share information, promote an organization, product, service, or idea while striving to create value for the business (Kotelnikov, 2009). Current trends in business communication continue to use long time forms such as face-to-face, phone, informal meetings, presentations, letters or memos, and social networking. With the progression of technology, communication has expanded to emails, blogs, text messaging, websites, and internet reports known as wikis, the IPod, MP3 players, and PDAs such as the Treo or Blackberry (Locker & Kienzler, 2008). One of the newest trends is the use of teleconferences or sometimes known as virtual meetings. This latest trend has become popular as it brings business partners, employees, customers, suppliers, and even families together across the globe without the time and expense of traveling.

In my current position of door-to-door sales with Comcast, communication is constant and essential. The first step of daily planning is to understand the objective of acquiring new sales and the process Comcast requires in making such sales. Because understanding is the first step in communication, Comcast must present the information, guidelines, and expectations in a clear, accurate, and easy to understand format.

Comcast starts a new employee’s career with extensive in class training and progresses to three weeks of field training. Comcast...