Audience Analysis

Audience Analysis Paper

Janet Mitchell

University of Phoenix

The CEO has requested that I present the quarterly sales information at an in-person meeting to our stakeholders, managers, sales representatives, and customers. Considering the diverseness of the group the communication is important in order to maintain the focus of each person and still address the sales analysis. For the information to be absorbed by all individuals it must be effectively delivered and the communication barrier overcome. There are many tools for a presenter to use, but it is important that they first get to know the audience and find out the diversifications of the people the will make up the audience. It is also important to keep the meeting on track and to allow it to flow fluidly.

The specific needs and interests of an audience is measured by the demographic and situational information that makes up the audience analysis. Communicating with those that will be attending the quarterly sales meeting means understanding their characteristics. Those characteristics could be the education, native language, professional background, and knowledge level of the subject that will be discussed in the meeting. As these characteristics are important, it is just as important to consider the members of the audience that might be there unexpectedly, such as a guest. Last minute attendees can be the ones that will need more attention to so that they can receive the message of the meeting as well. By knowing the audience prior to the meeting and knowing what the points of interests are can be helpful and can maximize the focus of the audience. After a time with the same audience their diversity can be overcome easier with each meeting they attend of the presenters.

As the speaker of a meeting, it is important to try and put myself in the same situation as the audience that I will be speaking to so that I understand their point of view of the meeting. I must interject...