Marketing Umbrellas

University of Libya Btec

16/11/2012

Business administration

Principles of Marketing

Student: Awab Dali Tutor: Muhammad Akhtar

Introduction:

Every company depends on an efficient marketing program to fulfill customers' needs and the umbrella company is no exception to that rule. Marketing is a process of figuring out what the customer wants and meeting those requirements. Inside the company, the marketing group has to consider customer values with customer satisfaction before considering offering a product in Libya. Marketing is a part of our everyday world, and can be perceived everywhere and at any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

So now this paper will try to help with the perfect marketing plan for the umbrella company

Task 1:

Give detail of the various elements of the marketing process.

Under the marketing concept, you must find a way to discover unfulfilled customer needs and bring to the market products that satisfy those needs. The process of doing so can be represented in a sequence of steps: the situation is analyzed to recognize opportunities, the strategy is put together for a value proposition, tactical marketing mix decisions are made, the plan is implemented and finally the results are monitored and weighed in.

The Marketing Process

Situation Analysis |

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V |

Marketing Strategy |

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V |

Marketing Mix Decisions |

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V |

Implementation & Control |

I. Situation Analysis

In order to profitably satisfy customer needs, the company first must understand its external and internal situation, that includes the customer, the market environment, and the company's own capabilities. In addition, it needs to predict trends in the dynamic environment in which it operates.

The situation analysis...