Mcbride Marketing

McBride Financial Services has a simple Mission statement; “To be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (2005, 2011 Apollo Group, Inc.). The goals for McBride is in hopes of breaking-even within six months, gainful within one year in service, and Influence technology to decrease costs and make best use of efficiencies for customers and the business in applying for and obtaining mortgages. The customers will receive the most efficient and effective processing of mortgage applications from inception to closing (2005, 2011 Apollo Group, Inc.).

Market research and how it is conducted.

There are many ways McBride can undertake their research: Mail, telephone, and personal interviewing as well as a few outside programs. Each of these has many pros as well as cons and takes time to receive the responses or sift through the data. The results can be used still to get responses, but the work hours into collecting the data can still be higher than appreciated for the traditional methods. Sites as Radian6.com, Salesforce.com, and BuddyMedia.com can let McBride research where their target audience in the cities they are currently located respectively in and how other mortgage brokers are doing in the process. Staying current with the field of mortgage financing is an ongoing requirement and these tools help keep a close eye on the market as well as prospected customer are looking for in a mortgage broker. Each of the cloud sites offer great services to stay in touch with clients who like or follow them in a social service and can provide information quickly to those looking. They also have a database ready to tap into for McBride’s industry to research the financial world.

The types of media McBride can and currently using.

McBride already has several Medias and locations they are using to promote the company’s offer: Local TV,...