Strategic Review

Master of Business Administration

Strategic Management

DHL: Chalking Success by Partnering with its Rival UPS

Time Constrained Assignment

Start Date: 24th July 2009 (12:00pm BST)

Date for Submission: 25th July 2009 (12:00pm BST)

Assignment Brief

As part of the formal assessment for the Master of Business Administration you are required to submit a Strategic Management assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Start Date: 24th July 2009 (12:00pm BST)

Date for Submission: 25th July 2009 (12:00pm BST)

You should answer all the questions. In all elements of the assessment you are expected to integrate theory and practice.

Learning Outcomes

Upon completion of this assignment learners will be able to:

• Critically analyse a range of strategic decision making models.

• Undertake a strategic analysis of an organisation.

• Apply a range of strategic choice frameworks to generate and evaluate an organisation’s strategic options.

• Demonstrate the need to reflect cultural and behavioural issues in the strategic process.

• Develop and justify plans for the implementation of agreed strategies.

Assignment Task

With reference to the information in the DHL: Chalking Success by Partnering with its Rival UPS case study answer the following questions.

1. Critically evaluate how opportunities have developed for providers of express delivery services since the 1960s. What are the implications for these organisations in developing and maintaining their internal competences to be able to operate successfully in a changing environment? What are your overall conclusions?

(30 marks)

2. Describe and discuss the competitive forces operating in the express delivery market. What are the implications for industry operators in determining their competitive strategies?

(30 marks)

3....