Ops Management

TPMM 04 Operations strategy

Lecture 1: Introduction Operations strategy basics

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Course purpose and goals

Course purpose: Creating understanding for

strategy decisions related to operations and the consequences of those decisions.

Course goals:

- Gaining insights in the relations between the corporate strategy, market strategy, product development strategy and operations strategy. - Being able to use the most common models and concepts for operations strategy analysis. - Being able to formulate operations strategies for different kinds of businesses.

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Course staff

Examiner and lecturer: Andreas Feldmann 013-281767 Lecturer: Veronica Lindström 013-281768 Seminar leader: Martin Waldemarsson 013-281777 E-mail: name.surname@liu.se

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Course staff

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Course design

Theory + 1 case illustration (Peerless) Cases: 4 seminars, 2 DVDs

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Seminars

Se 1: B&W (In Hill & Hill) Se 2: Rumack (In Hill & Hill)

2 page case report

Se 3: Alden Products (Handout)

2 page case report

Se 4: Operations Strategy for company or business segement

3 page case report

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Examination

Written individual exam – 4h, October 22 Seminars are not part of the examination, but they will provide insights in the required level of analysis.

Operations Strategy

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Strategy

What is strategy? What does being strategic mean? It is difficult to find a general definition of what strategy is. This means we need more knowledge in the topic. There are no easy answers. Strategy = stratos (army) + agein (to lead)

Källa: De Wit & Meyer, 2010 Produktionsstrategier 1-8

Dimensions of strategy

Environment and preexisting conditions

Organisational purpose (Input) Strategy Content (output)

Strategy process

Källa: De Wit & Meyer, 2010 Produktionsstrategier 1-9

Operations Strategy – What is it?

Manufacturing strategy refers to exploiting certain properties of the manufacturing function as a competitive advantage. (Skinner, 1969) A...