Submitted by: Submitted by thamo81
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Pages: 12
Category: Business and Industry
Date Submitted: 04/27/2013 02:53 AM
HEALTHY WATER ENTERPRISE
MARKETING PLAN
PREPARED: 15 NOVEMBER 2012
OWNER / MANAGING DIRECTOR HEALTHY WATER ENTERPRISE
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TABLE OF CONTENTS
1.0 Executive Summary 2.0 Introduction 4 4 5 6 7 8 9 11 12 13 14 16 16 16
3.0 Situation Analysis 3.1 SWOT Analysis
3.2 Competitors Analysis 3.3 Products Offered
3.4 Company Environment and Resources 4.0 Target Market
4.1 Demographic
4.2 Geographic and Location
4.3 Psychographics and Lifestyle 5.0 Problems and Opportunities 5.1 Problems 5.2 Opportunities
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1.0 Executive Summary Healthy Water Enterprise (HWE) is a startup company specializing in drinking water vending machines and home water filtration system. HWE was incorporated in Selangor on 5th September 2012. The sole proprietor of HWE is TK who has over 10 years of experience in marketing and project management. HWE uses the brand name Life Water for its products. HWE’s main product will be the Life Water vending machines which will be placed at strategic and convenient location for the targeted customers. The demand for quality drinking water is increasing steadily as more people are becoming health conscious. A lot of companies ventured into drinking water business and many are operating successfully. HWE aims to penetrate the targeted market by introducing high technology vending machines and quality products at competitive price. HWE understands the need of its customer and will continue to improve the services to capture the targeted market and also to ensure customer satisfaction. Drinking water is a ...