Finance

[pic]

Founded in 1903, the M.H. Kuhn Company becomes the Haloid Company in 1906 based out of Rochester, New York in hopes of developing and selling photographic paper. American inventor, Chester Carlson, originally discovered xerographic printing where it is later introduced at the annual meeting for Optical Society of America held in Detroit, Michigan October 22, 1948. Later that same year the term “Xerox” is branded for future use. On April 16, 1958 the company which originated to create photographic paper and equipment now took steps to formally change its name to Haloid Xerox to reflect the company’s focal point on its commercial xerography. Changing focal points once again to its xerographic products and services, the company changes its name to the current Xerox Corporation on April 18, 1961. Since 1961, Xerox has joined hands with several companies as joint ventures and continues to grow in popularity. In 2008, the new Xerox logo is rolled out representing the company’s connection to its customers, partners, industry, and innovation which can still be found on its products today. Since 1961, Xerox has joined hands with several companies as joint ventures and continues to grow in popularity.

Most Significant Financial Perfomance Results

The analysis below breaks out the financial performance for the Xerox Corporation and one of its main competitors, Hewlett-Packard Company (HPQ) for three years including 2012, 2011, and 2010.

First, we see that sales increased from 2010 to 2011 for both Xerox and HPQ, so that is initially a good sign for both companies. It is a good idea to know how much sales changed by finding the growth rate.

Growth Rate = Value at End of Period – Value at Beg of Period / Value at Beg of Period x 100

Growth Rate of Xerox from 2010 to 2011 = 22,626,000 - 21,633,000 / 21,633,000 * 100 = 0.5%...so sales grew by 0.5% for Xerox from 2010 to 2011

Growth Rate Xerox from 2011 to 2012 = 22,390,000 – 22,626,000 / 22,626,000 * 100 =...