Ua Swot Analysis

The following SWOT analysis looks at under armour which is operating in clothing industry. The analysis shows under armour’s Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment under armour is operating in at the present time.

Strengths

• Being financially strong helps Under Armour deal with any problems, ride any dip in profits and out perform their rivals.

• A strong brand is an essential strength of Under Armour as it is recognized and respected.

• Under Armour’s distribution chain can be listed as one of their strengths and links to success.

• High net income in year 2009

• Offering wide range of casual apparel and sports wear

• High profit to earnings ratio

• Positive response from customers

• Official outfitter of schools and universities teams

Weaknesses

• Not reducing costs in the same way as their competitors’ means Under Armour is outlaying more of their profits. Having higher costs than competitors is a major weakness.

• Not having an effective marketing strategy seriously hampers the success of Under Armour.

• Online presence is vital for success these days, and lack of one is a limitation for Under Armour.

• Under Armour’s limited product line is a major weakness.

• Narrow focus

• It is considered as male targeted brand

Opportunities

• Looking at export opportunities is a way for Under Armour to raise profits.

• The changes in the way consumers spend and what they buy provides a big opportunity for Under Armour to explore.

• New market opportunities could be a way to push Under Armour forward.

• Expanding the product/service lines by Under Armour could help them raise sales and increase their product portfolio.

• Expanding into other markets could be a possibility for under armour.

• Forming strategic alliances and joint ventures is an opportunity for under armour to maximize profit and gain new business.

• Reduce prices of the products

• Increase...