Apple Brand Audit

Apple Brand Audit |

APPLE Inc |

Submitted to: Sir Goher Raza |

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Submitted by : Sumeet Raj & Mumal Khan |

12/15/2012 |

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Executive Summary

Since its foundation in 1976, Apple has grown from a small business selling computers into one of the most successful and valuable brands in the entire world. Consumers everywhere perceive the brand as being one of the very best because of their groundbreaking product lines, their successful marketing programs, and their ability to differentiate themselves among other competing brands. These elements and attributes are the core aspects that make up Apple’s brand equity.

Apple has always been known for releasing innovative, user-friendly products that have become extremely popular in the market. They are a dominant force in the market for consumer electronics, and their merchandise is in extremely high demand. Secondly, their very successful marketing and distribution strategies are able create consumer perceptions that make Apple’s brand a highly reputable icon.

Through these core elements and attributes, Apple as a brand has seen its value skyrocket over the years. By continuing to implement and improve on these successful programs and strategies, Apple’s brand equity will continue to grow and flourish in the future of the company.

Introduction Brand Audit

Brand audit is concerned with the behavioral and psychological nature of brand equity, and it will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the examination of brand’s current position in industry compared to its competitors and the examination of its effectiveness, brand’s strategy, positioning, market position, consumer views, pops and pods etc.

Objective and scope of the audit

Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine how your various audiences view your brand. The brand which we have taken is Apple, the main objective of this...