My Nike Swot

My Nike SWOT

Micah Roth

Grantham University

Abstract

I am a fan of Nike shoes so I am excited to get the opportunity to conduct a SWOT analysis of Nike.

My Nike SWOT

These are my bullet statements for each SWOT category. You will note that I found Nike’s strengths and opportunities to be a little greater than its Weaknesses and Threats.Weaknesses

• Has a history of legal issues due to wage and employee violations

• The company is the target of anti-globalization criticism.

• Lack of diversity, shoes are the company’s primary source of income.

Weaknesses

• Has a history of legal issues due to wage and employee violations

• The company is the target of anti-globalization criticism.

• Lack of diversity, shoes are the company’s primary source of income.

Strengths

• Has a very strong marketing campaign that has increased brand familiarity.

• Employs approximately thirty thousand two hundred people around the world.

• Has advanced research and technology into Nike Air & Nike Shox.

• Extremely competitive against its competition.

• The company is professional.

Strengths

• Has a very strong marketing campaign that has increased brand familiarity.

• Employs approximately thirty thousand two hundred people around the world.

• Has advanced research and technology into Nike Air & Nike Shox.

• Extremely competitive against its competition.

• The company is professional.

Threats

• There are several aggressive competitors.

• International business presents global economic problems.

• The recession can have a significant impact.

Threats

• There are several aggressive competitors.

• International business presents global economic problems.

• The recession can have a significant impact.

Opportunities

• If the company can make a strong move into recycling.

• Take advantage of the growing economy in China.

• Reduce the controversy over legal issues.

• Expand into other product lines

Opportunities

• If the company can make a...