Business Work

Homework of Chapter 3

Discuss the issues

2、the changing structure of the American family was identified as an important demographic force shaping the opportunities and threats to the company. Explain how a grocery store could change its positioning to appeal to each of the following segments: married couples with children, single parents, and adults living alone.

Married couples with children: the grocery store should focus its target customers on the children. They can promote more interesting、lively things to attract the little children. Besides, the products the store sells should be useful and having good quality.

Single parents: the grocery store should put the emphasis on the women. They should sell some things which benefit or please the women. At the same time, the store also can make some little things with love or having the value to memory. In my opinion, if the store can better position its target customers, it will get the profit.

Adults living alone: the grocery store should focus on the availability, fast of the products. In general, some people who live alone need the simple and available service. As a result, if the store can provide this kind service and meet the customers needs, it will get the benefit.

Application questions

1、For an educational institution, the number, quality, and characteristics of its student body are heavily impacted by changes in the size and structure of the general population. Discuss how your school is likely to be impacted by the following trends: an aging population, a growing population, a changing definition of the family, geographic shift in population, a more white-collar workforce, and increasing ethnic and cultural diversity. For the trends that have a negative impact, what strategy would you recommend for reducing the negative influence?

The aging population: with the aging population, there will be less people who needs the education. The school may be forced to reduce its scale.

A growing...