Restuarante

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Sultan Qaboos University

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College of Economics & Political Science

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Department of Management

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Fall 2012

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Strategic Management

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(MNGT 4541/Section 20)

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An Assignment titled :

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Catering Industry and the Strategies Applied

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Submitted to

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Dr. James Rajasekar

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Submitted by

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Names: Mohammed Al-Abri 86467

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Saleh Al Shariqi 85665

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Mohammed Al Fazari 83791

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Mousa Al Seifi 85850

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Date 1-May-2013

Introduction

A good performance can be achieved in a competitive industry through the pursuit of a generic strategy, which defines as the development of an overall cost leadership, differentiation, or focus approach to industry competition. Firms that do not pursue one of these strategy types they will be stuck-in-the-middle and will experience lower performance when compared to firms that pursue a generic strategy.

Studying this kind of...