Submitted by: Submitted by kodiak2
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Words: 1205
Pages: 5
Category: Business and Industry
Date Submitted: 05/06/2013 01:20 AM
CMP2
Situation Analysis
SWOT Analysis
Strengths:
Ford is one of the largest automobile manufacturers in the world
Ford offers financing directly to consumers
Ford has a far reaching supply network which increases their market coverage
Ford has a large diversity of product lines to choose from
Ford Asia, Africa and Ford Mazda were strong in 2005 with an increase of 18.5% in sales from 2004(Brainmass.com)
Weaknesses:
Because of recent recalls Ford’s brand name has suffered
The profitable financial services department has large underfunded pensions and other financial obligations (Brainmass.com)
In North America Ford’s truck sales are down due to competition from lighter more gas efficient models made by Japanese companies
Opportunities:
Ford has turned toward new lines of cars with hybrid engines
The growing markets for Asia, Africa, and Ford Mazda could be areas to build on in the future
Possibly more scaling back on manufacturing in some areas to fit demand, making costs go down
Threats:
Continually rising oil prices
Growing competition of other car manufacturers
Rising cost of materials, transportation costs, and overhead
Present and Future Target Market for Ford
The motto for is “Ford: Drive One.” This theme basically tells who their target market is. Ford Motor Company tries to target everyone. Each year they try to come out with an automobile that will appeal to all age groups, ethnic backgrounds, and social class. Such vehicles range from the Mustang that is targeted to a younger age group to the F-150 that is aimed at the Blue collar working man. At the present time they are trying to position themselves to become the leaders of hybrids in the American market. The target income is $30,000 – $100,00, and the target age range is 18-50.
Industry Analysis
The automotive industry is an extremely competitive, multi-billion-dollar, global industry with the top three automakers of 2010 being Toyota, Ford and GM. As a whole, the entire...