Business Plan for Restaurant
Submitted by: Submitted by dingdinglibo
Views: 274
Words: 8900
Pages: 36
Category: Business and Industry
Date Submitted: 05/07/2013 02:39 PM
Om-nom-nom-nivore Restaurants
Specializing in high quality, quick and nutritious alternatives to greasy fast food competitors.
BUS 309 - 001 International Trade Management
Thursday, April 11th 2013
Hustle and Thrive Consulting Firm
TABLE OF CONTENTS
Executive Summary ....................................................................................................... 1
Corporate Profile and Nature of the Business ................................................................ 2
Target Market and Environmental Scan ......................................................................... 4
A. South East Asian Entry; Advantages
B. South East Asian Entry; Disadvantages
C. Regional Perception of Canadian Brands
D. Target Market
E. Competitive Advantage
F. Country Analysis
Financial and Risk Management Strategy ...................................................................... 11
A. Macroeconomic View
B. Industry View
C. Company View
Market Entry and Marketing Strategy ............................................................................ 13
A. Market Entry
B. Marketing Strategy
Management and Human Resources .............................................................................. 18
Operations Overview ...................................................................................................... 19
Conclusion and Recommendation .................................................................................. 20
Appendix ......................................................................................................................... 21
Bibliography .................................................................................................................... 27
EXECUTIVE SUMMARY
With the increased movement of global goods and services, and acceptance of cross...
