Global Communications Gap Analysis

Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

Gap Analysis: Global Communications

Global Communications is suffering a decrease in profits and a depreciation in stock value. Pressures on executives are increasing so they have initiated a strategy that they hope will capture the company a large market share of the communications industry. The marketing team has implemented an aggressive international campaign and the senior leadership team has forged alliances with a satellite provider in an effort to offer new enhanced services to the consumers. Both of these solutions will realize growth. Unfortunately, the cost-cutting measures are causing a gap in the strategy. The only cost-cutting solution identified up until this point is a plan to outsource labor to Ireland and India to save on wages. Global Communications’ executives need to manage conflict negotiations with the union and employees, improve organizational communication, revisit how much they value employee relationships, and generate alternative solutions. Employing these strategies will identify missed opportunities and essentially fill in the gap of the current plan.

Situation Analysis

Issue and Opportunity Identification

Decision-making is often conducted behind closed doors with few people involved in the process despite the fact that in many cases, the decision will affect many people. Kreitner and Kinicki (2004) state, “The success of integrative negotiation, such as added-value negotiation, hinges to a large extent on the quality of information exchanged, as researchers have recently documented” (chap. 35). The Technologies Workers Union was not included in the problem-solving and decision-making processes and it disagreed with the solution. The Union may have been able to suggest a viable alternative solution.

Communication is important to the development of relationships. Global Communications has kept its current plans...