Case Study Project-Apple Inc.

Case Study Project

APPLE INC

FINC 5103 – Fall 2009

Instructor - Jana Cook

Anjana Chatterjee

Table of Contents:

Introduction ……………………………………………………3

Key People ………………………………………………….3

Brief history of Apple ………………………………………………….4-5

Company Culture ………………………………………………….5-6

Revenue Analysis …………………………………………………….6

Financial Statement Analysis ………………………………………………. 6-8

Capital Structure ….…..…………………………………………….8

Stock Analysis ………………………………………………8-9

Analysts’ Recommendation ………………………………………………….9

Appendix ……………………………………………10-15

Reference ……………………………………………….15

Introduction

Apple is well known for its MAC OS X operating systems, iPod and iPhone. Apple is an American owned multinational company that designs and manufactures consumer electronics, computer hardware and software products. Apple operates online and 250+ retail stores in the US and nine countries including UK, Canada, China, Japan, India, Switzerland, Australia, Italy and Germany. Apple offers an impressive array of software such as MAC OS X operating system, iTunes media browser, iLife suite of multimedia software, iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film industry software, and Logic Studio, a suite of audio tools. Braeburn Capital and FileMaker Inc. are subsidiaries of Apple Inc. Apple has 35,000 employees.

Key People

Key people in the corporation are Steve Jobs (CEO and Co-founder), Tim Cook (COO), and Peter Oppenheimer (CFO). Apple’s board of directors are William Campbell, president and CEO of Intuit Corp., Arthur Levinson, President of Genentech Inc., Jerome York, Director and Chairman of...