Planning Methods and Research

The challenges Team B identifies are cost, speed, and geographic; these are internal and external validity. Internal validity addresses the true cause of the outcome observed in the study, and strong internal validity has a reliable measure with a justification. Internal validity is legitimate because of grouping, recording, and performance. External validity addresses ability to simplify a study to other situations or to other people. When strong external validity exists, generalization to other people and situations can be made. Public surveys basing on one’s opinion is typically a way to gain the interest of the population. Steps to minimize cost include first understanding customer needs because this is the source of economic value. When an organization has a successful launch of a new product, this is a financial benefit for the company and support delivery of value to customers. However, the primary goal is to use the most cost-effective way of delivering updates or the best cost-effective way to obtain data needed.

Team B’s chosen method to minimize cost is telephone surveying because this method is less expensive, less time-consuming because no one has to travel. Telephone surveying is also economical because the surveyor can reach a variety of people from different regions, diverse ethnic groups, age, and economic backgrounds. Steps to minimize the challenge of speed are to maximize speed, meaning each surveyor has a clear talking path to follow, this is to aid in staying on task during the call and to help gain the data needed. This will assist the surveyor in