Strategy Plan, Part I

Strategic Plan, Part I: Conceptualizing a Business, Tender Care

Tina Horton

BUS/475

May 20, 2013

Ryan Simpson

Strategic Plan, Part I: Conceptualizing a Business, Tender Care

Tender Care is a new business committed to offering products that are natural. The business offers a variety of homemade and natural products, including cleaning supplies, spa items, handmade towels, baby items, and clothing. The company also offers a variety of homemade jelly and canned items. Tender Care employs a small group of people who dedicate their time to making these items for sale by the business. The business hopes to reach customers looking for something different, unique, or items environmentally friendly and safe for their families.

It is important to the business that it offers products that customers can be certain will not harm their children or families. As a group of individuals who all have children the business realizes that it is important to know the items used will not cause harm to anyone. It is the company’s goal to continue to create and improve upon the items offered.

Company mission and mission statement

To provide products that meet exceptional quality professional grade without harmful effects. Tender Care is committed to saving the environment for future generations; to provide environment friendly products. It is the company’s mission to provide products using the natural resources provided, producing hypoallergenic and biodegradable products. The company strives to offer customers products that will contribute to a healthier lifestyle for customers, family, and friends. To provide products that meet exceptional quality professional grade without harmful effects. It is Tender Care’s vision to provide products that not only the company can be proud of but also our customers.

Company vision

It is the company’s vision to continue to grow and offer products and services that will benefit our customers and the environment around them. Tender Care...