The Hershey Company

THE HERSHEY COMPANY

Company History

Although most visitors think of “Chocolate World” in Hershey, Pennsylvania, as a theme park designed for the true chocolate lover, the facility was designed to include housing, parks, and schools for employees of Hershey Foods, on August 31, 2009, the theme park eclipsed having its 75th million visitor. By 1909, Milton Hershey and his wife had established the Milton Herhsey School for orphan boys and subsequently donated their entire personal fortune to the Hershey Trust company to administer the school. The school continues to operate in Hershey, and provides free education and residential services including meals and health care to almost 17,000 children in need, and still is be administered via The Hershey Trust Company. More than 77 percent of the students who attend the school are from Pennsylvania, and the enrollment is ethnically diverse with both boys and girls attending the school.

Vision of the company

Hershey’s vision is to be world leader and the world’s first choice for chocolate, for customers everywhere, everytime.

Actual Mission

Is bringing sweet moments of Hershey happiness to the world everyday.

Developed Mission

We intend to make Hershey’s the world’s preliminary consumer products company which is focused on proper chocolates. We aspire to produce financial rewards for investors as we provide opportunities for growth and reinforcement to our employees, our business partners and communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness, trustworthiness, customer satisfaction, customer loyalty, qualified products, cultural awareness, qualified employees.

Key Competitors

Nestle, Mars, Cadbury

Financial Indicators:

| 2008 | 2007 |

Net Sales | 5,132,768$ | 4,946,716$ |

Total Costs and Expenses | 4,542,870$ | 4,487,889$ |

Net Income | 311,405$ | 214,154$ |

THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX...