Case Study of Entreprenuer

KOLEJ TUNKU ABDUL RAHMAN

SCHOOL OF BUSINESS STUDIES

ACADEMIC YEAR 2010/2011

APRIL/MAY EXAMINATION

ABDM3313 ENTREPRENEURSHIP

DATE TIME

DIPLOMA IN BUSINESS STUDIES

(dbu, 2DMK, 2DEM, 2DRM, 2DHR, 2DIN, 2DLM, 2DBF, 2DFI

Instructions to Candidates:

Number of Questions on Paper: Section A: 1 Case Study

Section B: 4 Questions

Number of Questions to be Answered: Section A: Compulsory (25 marks)

Section B: 3 out of 4 (75 marks)

SECTION A: COMPULSORY (25 Marks)

Question 1

PROFILE OF A SUCCESSFUL MALAYSIAN ENTREPRENEUR

Entrepreneurship is said to be the symbol of business tenacity and achievement. Entrepreneurs are the pioneers of today's new business venture successes. Their keen sense of recognizing opportunity, their passion and drive for creativity and innovation, and their capacity for excellence and achievement have become the standard by which free enterprise is now measured. This standard has spread to almost all countries throughout the world, and Malaysia is no exception.

An entrepreneur assembles and then integrates all the resources needed - the money, the people, the business model, the strategy and the risk-bearing ability to transform the invention into a viable business. Entrepreneurship is the process by which individuals pursue opportunities without regards to resources they currently control. The essence of entrepreneurial behaviour is identifying opportunities and putting useful ideas into practice. The tasks called for by this behaviour can be accomplished by either an individual or a group and typically requires creativity, drive and a willingness to take risks. The three primary reasons that people become entrepreneurs and start their own firms are to be their own boss, pursue their own ideas and realize...