Contempory Development Henkel

INDEX

1. Executive summary……………………………………………………………………………..4

2. Introduction……………………………………………………………………………………..4

TASK 1

3. Findings…………………………………………………………………………………………4

3.1 internal environments…………………………………………………………………...4

3.1.1 The organization´structure…………………………………………………….5

3.1.2 The organization´s culture…………………………………………………….6

3.1.3 Employees environment………………………………………………………7

3.1.4 Human resource Management………………………………………………...7

3.1.5 Future………………………………………………………………………….8

3.2 external environments…………………………………………………………………...8

3.2.1 PESTLE……………………………………………………………………….8

3.3 Porters five forces model………………………………………………………………..10

3.4 SWOT…………………………………………………………………………………...12

Task 2:

4. Demographic Factors…………………………………………………………………………...13

5. The demographic development in Germany………………………………………………......13

Influences of the demographic development on the organizations policies and

Decisions……………………………………………………………………………………14

Managing the demographical change…………………………………………………..14

6. Recommendations for improvement.........................................................................................15

7. Conclusion.....................................................................................................................................15

Appendix...........................................................................................................................................17

Reference List...................................................................................................................................22

1.Executive summary

The Henkel AG & Co. KgaA employs more than 50,000 people across the world and counts among one of the most internationally oriented consumer goods manufacturers in the world. This report will describe and evaluate the internal and external factors influencing the performance of the company. First, the forces of the internal environment will be described including the...