Marketing Strategy

Galaxy S5: Designed for human

Group 1

TABLE OF CONTENTS

           

1. Executive summary ..................................................................................... 2. Analysis of External Environment ............................................................ 3. Threats and opportunities .......................................................................... 4. Goals and objectives .................................................................................... 5. Target market............................................................................................... 6. Competition .................................................................................................. 7. Marketing strategy....................................................................................... 8. Action program ............................................................................................ 9. Implementation and control........................................................................ 10. Budget ......................................................................................................... Appendix ........................................................................................................... References .........................................................................................................

2 3 4 5 6 7 8 9 13 14 15 36

1

Galaxy S5: Designed for human

Group 1

1. Executive summary 1.1. Product description: With the slogan ―Designed for human‖ our Smartphone Galaxy S5 named Senses is a great continuation of four former generations. It promises to create comfort brought about in emotions. The systems of super and brand new functions will satisfy even the hardest customers. About the price, the skimming strategy will be useful to quickly reach the break-even point. The price will reduce from 25 million VND at the first quarter to 20 million VND in the middle...