Business Strategy in the News

This article is based on an article called “Facebook tests a new ad strategy” by Bridget Carey (March 27, 2013). Facebook came up with new strategy to track you web browsing habits to serve targeted ads in the news feed. Facebook also decided to change the way their pages display content to the fans who like the page. Under the new strategy your business news will appear on your fan’s News Feed top page. Additionally, businesses who do have advertising budgets should know that soon a video advertising will be coming out. This will offer businesses on Facebook and extra method to reach out to fans. Some other changes that Facebook will implement is that administrative changes such as role assignments will give small businesses more control over who can manage which feature on their profile. Another feature for improvement includes post scheduling. You don’t have to sit around all day to wait to post. All these new features will make the small businesses to pay to promote their businesses.

This is a great marketing tool for businesses who do not want to invest a lot of money in social media marketing efforts. (Will Reynolds Young, March 2013). This new strategy that Facebook came up with is great for small businesses as they suffer from small marketing budget and need exposure to public.

This material is very important and relevant to the course content of business strategy because of the following reasons:

* It talks about business strategy of one of the leading social media company in the country and how it is changing its business strategy to adapt to the changing environment.

* It helps us understand the importance of change in business strategy with changing times.

* It talks about adopting a new business strategy in order to focus on more profitable areas and also increase the competitiveness. This helps us understand what change in business strategy brings in any organization.

The article talks about the social media strategy of Facebook and...