A Report on "Competition and Opportutnities: Youth Televisio Channels in India"

Contents

LIST OF TABLES AND FIGURES 2

INTRODUCTION 3

INTRODUCTION AND OVERVIEW 3

Rationale 3

Research aim and objective 4

Research Methodology 4

Limitations 5

MEDIA AND ENTERTAINMENT INDUSTRY- AN INSIGHT 5

LITERATURE REVIEW 12

TELEVISION INDUSTRY IN INDIA 12

YOUTH TELEVISION CHANNELS IN INDIA 16

COMPETITION AND OPPORTUNITIES 20

EFFECTS ON YOUTH 24

RECOMMENDATIONS 26

RESEARCH QUESTION 28

RESEARCH METHODOLOGY 29

Introduction 29

Definition of Research Methodology 29

Data base or Sample Size 32

Methodology (Data Tools) 32

RESEARCH ANALYSIS AND FINDINGS 37

CONCLUSION 45

RECOMMENDATION 47

LIST OF TABLES AND FIGURES

FIGURE PAGE No.

1. Size of Television Industry in India………………………………………………… 11

2. Media Usage by Youths……………………………………………………………...16

3. Media preferences by youths…………………………………………………………37

4. Frequency of watching television………………………………………………….....38

5. Number of hours spent on television…………………………………………………38

6. Reasons for watching television……………………………………………………...39

7. Preference of program content……………………………………………………….40

INTRODUCTION

INTRODUCTION AND OVERVIEW

Television is such a medium which helps in uniting people of various communities. It provides us with lots of information which helps in creating a positive culture. These cultures can be on a social or environmental level. On the other hand it also has the proper potential to make someone aloof and unsocial to the society, can also create aggressiveness and negative behaviour in the people. This study talks about the television on a global level and in India specifically. Its effects on youth: in both ways, positive and negative. It also talks about the youth television channels in India (Vizjak & Ringlstetter 2003). As there are various rules created to regulate the working of the broadcasting industry.

Television industry...