Strama Marketing

Transcript

▪ The company

o The Background

▪ PLDT under MVP group of companies: PLDT home and PLDT SME Nation

o Describe the company and the nature of the Industry they are in

▪ Sells solutions among Enterprise and SMEs

o The Company Mission

o The Vision

o The Corporate Objectives and Goals

o Marketing objectives (what the organization is trying to achieve through its marketing activities during a specified period. Closely linked with corporate...)

▪ Competitive Analysis

o Who are their competitors? Direct and indirect competitors

o What are the existing market segments?

o What are the consumers’ needs and wants?

o What are the factors (among cultural, social, personal) that influence consumer behavior in reference to their product / service?

o Who are their target markets?

o What are the Key success factors that would make one successful in that category / business?

o What part of the product life cycle are they right now?

o Identify them: Market leader, follower, challenger, nicher?

o What competitive strategies are they employing?

o What are their major Marketing practices and Marketing strategies (Product, Price, Promotions/Advertising, Place/Marketing channels, Selling, Customer Relations, Organization, Marketing Research)?

o What circumstances / situations / opportunities that led them to that decision?

▪ Positioning strategy:

o What is their positioning vis-a-vis their competitors?

o Distinctive offering? Benefits that they provide?

o How did they decide to position for competitive advantage?

o Assess their marketing mix. How do they differentiate themselves from their competitors?

o How were they able to create, build and manage their brand to become strong brands / or to have strong...