Marketing

Definitions :

- Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them. (www.businessdicitionary.com, 2012)

- Strategic marketing concept is a philosophy, focus, orientation which emphasizes the proper identification of marketing opportunities as the basis for marketing planning and corporate growth.

- Strategic Marketing is a way of thinking about every aspect of a business to maximize success based upon the foundation of providing customers what they want to solve their needs or desires.

- Strategic Marketing designs a series of integrated actions leading to a sustainable competitive advantage.

Scope of strategic marketing

Marketing is a philosophy that leads to the process by which organizations, groups and individuals obtain what they need and want by identifying value, providing it, communicating it and delivering it to others. The core concepts of marketing are customers’ needs, wants and values; products, exchange, communications and relationships.

Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization to obtain a competitive advantage.

The organization applies its ressources within a changing environment to satisfy customer needs while meeting stakeholder expectations.

Strategic marketing concept

Strategic Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements profitably.

Strategic Marketing is, therefore, both a philosophy and a set of techniques which address such matters as research, product design and development, pricing, packaging, sales and sales promotion, advertising, public relations, distribution and after-sales service.

These activities define the broad scope of marketing and their balanced integration within a marketing plan is known as the marketing mix.

A modification of a definition...