Submitted by: Submitted by noxious
Views: 390
Words: 5466
Pages: 22
Category: Business and Industry
Date Submitted: 06/12/2013 12:11 AM
Executive Summary
This research paper details the history and strategies of Maple Leaf Foods, a food processing company in Canada. You will see the tough competitive environment that Maple Leaf Foods is faced against, and troubles that they have encountered, and how they’ve overcame those problems, and what the future of the company will look like. Readers will also learn about the History of Maple Leaf Foods stemming from the days it was a small company, to its expansion into one of Canada’s favorite food processor. They will also get a glimpse at the projected future of Maple Leaf Foods.
The reader will also observe what processes went into creating this report in the form of a contract, and will see the problems that were encountered when writing this report, and how these problems were solved, and other things that happened behind the scenes.
Table of Contents
Company descriptions……………………………………………………….….Pg 4
Company History…………………………………………………………….…Pg 5
Current Competitive Situation………………………………………………….Pg 6
Corporate level/Business level Strategy ……………………………………..…Pg 7
When Corporate Level Strategy and Business Level Strategy work together….Pg 9
Five Year Projection …………………………………………………………... Pg 10
Strategic Adaptions…………………………………………………………..…Pg 11
SWOT analysis ……………………………………………………………........Pg 13
Conclusion/Strategic Discussion ……………………………………………….Pg 16
Appendix A………………………………………………………………….….Pg 17
Appendix B …………………………………………………………………….Pg 19
Sources………………………………………………………………………… Pg 23
Company Description/Introduction
Maple Leaf Foods is a food processing company located in Canada. It is headquartered in Toronto, Ontario, Canada. Operations are separated into three separate groups, meat products, bakery products, and agribusiness products. This allows Maple Leaf to effectively specialize in different types of food processing. They also sell prepackaged pasta, and pasta sauce. (Olivieri)
The meat product consists of two international...