Competitive Advantage

Explain why you chose these competitive strategies and estimate how they might affect sustainability of long-term organizational performance- •

The 21st Century is rapidly evolving in many ways unimaginable. The conventional way of conducting business transaction is constantly changing the playing field. Businesses compete against one another using various competitive strategies to command competitive advantage Retail giant such as Walmart use low-cost live better principle on most of their products that appeal to vast array of customers. Whole Food Markets use competitive strategy, such as differentiation principle to differentiate their product offerings from the traditional grocery retailers such as Walmart, Target, Albertsons, and Kroger and so on. Gap an apparel clothing company use focused competitive strategy based on low-cost that focuses on a particular segment that allows them to command a competitive edge over its rivals. These competitive strategies have proven effective for the above aforementioned organizations based on their clear understanding of their respective market audience.

Team A has chosen both differentiation, and focused low-cost competitive strategies for Riordan Manufacturing based on constant market changes. To command competitive advantage over its rivals, Riordan Manufacturing must implement both differentiations, and focused low-cost competitive strategies within its strategic and marketing plan.

Differentiation Strategy is a marketing strategy that allows an organization to define and differentiate their product(s) offering from its competitors, and as a result make their products more attractive to current and prospective customer. Riordan Manufacturing

Focused low-cost competitive strategy is marketing strategy that focuses its target to a particular customer base. As a result, Riordan is transforming from a reasonable pricing strategy to a focused base low-cost supplier...