Submitted by: Submitted by deki
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Category: Business and Industry
Date Submitted: 06/15/2013 07:48 AM
SWOT Analysis
Niclas Andersson
Technical University of Denmark
Department of Management Engineering Section for Planning and Management of the Built Environment
The aim of any SWOT analysis is:
• to identify the key internal/external factors that are important to reach the objective.
Good
aspects for business
Bad
aspects for business
characteristics
Internal
Strength Opportunities
Weaknesses Threats
Strength and Weaknesses are INTERNAL aspects:
• Can be influenced by the company/organisation
Opportunities and Threats are EXTERNAL aspects:
• - Cannot be influenced by the company/organisation
characteristics
External
SWOT analysis
• a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
• … specifying the objective of the business/project … identifying the internal and external factors … favorable and unfavorable to achieve that objective. • … SWOTs are essential because subsequent steps … may be derived from the SWOTs.
EXAMPLE
• • • •
STRENGTH Your marketing expertise A new product or service. Location of your business. Quality processes and procedures.
• • • •
WEAKNESS: Lack of expertise. Location of your business. Poor quality goods or services. Damaged reputation.
• • • •
OPPORTYNITY A developing market Joint ventures/alliances A new international market A market vacated by an ineffective competitor.
THREAT • A new competitor in your home market. • A competitor has a new,product or service. • Taxation is introduced on your product or service.
SWOT Analysis Nike, Inc. Strengths. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and...