Hotel Marketing Analysis

BACHELOR OF INTERNATIONAL HOSPITALITY MANAGEMENT

TOURISM INFORMATION SYSTEMS &

E-COMMERCE HTM2212

EUROPE BUDGET AIRLINES

Group members: Lee See Wan, Isabella

Rishin Danaraj

Kwon Sora

Wu YiHang, Kenny

Wen Chaoning

Class: BH5, G3

Introduction

A low-cost carrier or low-cost airline is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. Budget airlines give an extra option to people for transportation while travelling. There is total of 47 independent countries in Europe. Travel with budget airlines allow people to reach more destinations in a shorter time. According to easyJet, 90% of its business was from internet booking. To understand how budget airlines work closely with online reservation, we have analyse 3 different Europe budget airlines websites.

This report is the analysis of the three different website from the list of Europe budget airlines. The analysis including easyJet, Air Italy and Germanwings.

* easyJet (http://www.easyjet.com/en)

* Air Italy (http://www.meridiana.it/us)

* Germanwings (http://www.germanwings.com/e

http://www.easyjet.com/en

http://www.meridiana.it/us/

http://www.germanwings.com/en/index.shtml

Website’s Names | EasyJet | AirItaly | Germanwings |

Context | Integrated | Integrated | Integrated |

Content | Information Dominant | Information dominant | Organized well |

Community | Strong | Limited | Limited |

Customization | Moderately customized | Moderately customized | Moderately customized |

Communication | User to user | One to many, non-responding users | Moderate, but not responding user |

Connection | Hub | Strongly Integrated | Integrated |

Commerce | High | High | High |

Context

Easy Jet is one of Europe’s premier budget airlines with its main...