Student

SAMPLE BUSINESS PLANS

Two sample business plans are included. A. B. NANOSTAR TEC HNOLOGIE S THE EAR STORE

573 605

Also included is a Business Plan Analysis Simulation:

C.

PEGASUS TRAVEL

643

(Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus' strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing their own business plans.)

Instructor’s Manual

571

Section 5: Sample Business Plans

Bringing Nanosatellite Solutions Down To Earth

Nanostar Business Plan April 25, 2003 Mr. Chris Fennig, CEO clf10@po.cwru.edu 216.791.6430

Confidential Business Plan No. 4

Instructor’s Manual

572

Section 5: Sample Business Plans

Table of Contents

1.1. Background 1.1.1. Status of Satellite Technology 1.1.2. Successful Heritage 1.2. Overview 1.3. Business Model 1.4. Initial Expenses Technology Plan 2.1. Description of Technology 2.2. System Overview 2.2.1. The Monitor 2.2.2. The Nanosatellite 2.2.3. The Data Processing Center 2.3. Technical Status 2.3.1. The Monitor 2.3.2. The Nanosatellite 2.3.3. The Data Processing Center 2.4. Product Development 2.5. Technology Comparison 2.6. Commercialization Feasibility 2.7. Steps to Commercialization 2.8. Intellectual Property Strategy Description of Industry 3.1. Current Market Conditions 3.2. Industry Participants Marketing Plan 4.1. Marketing Strategy 4.2. Market Potential 4.3. Pricing 4.4. Distribution and Sales 4.5. Service Description 4.6. Competitive Comparison 4.7. Future Offerings 4.8. Projected Sales Financial Plan 5.1. Milestones 5.2. Sources and Uses of Funds 5.3. Income Statement 5.4. Projected Cash Flow 5.5. Pro Forma Balance Sheet 5.6. Capitalization...