Business

Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003.

（establish alliance）

Air Asia flies over 61 domestics and international destinations with 108 routes and operates over 400 flights daily from hubs located in Malaysia, Indonesia, and Thailand with a fleet of 72 aircrafts.

(create new product or service)

Air Asia has to offer the lowest possible fare amongst all airlines in LCC (Low Cost Carrier) industry whom compete on costs in order to win the competition in current markets as well as new markets.

(lock of customers)

Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan.

(lock of customer or supplier)

Air Asia has implemented APS (Advanced planning and scheduling) system which is triggered off by Air Asia current market condition that saturated market with high degree of rivalry among the existing competitors.

(raise barriers to market entrants)

APS system provides visibility across supply chain in term of cross functional scheduling and planning with suppliers and customers.

(lock of customer and supplier)

Air Asia has implemented the Database Managing System in order to share the centralized date amongst all functional areas to ensure daily operation is sufficient.

(enhance product or services)

Air Asia has signed up PEP (Process Flow Enterprise Portal) system for their internal intranet operation whereby modules to be implemented including news and announcement, leave management, claims processing lost luggage management and staff scheduling.

(enhance products and services)

Air Asia has implemented YMS (Yield Management System) to optimize prices and allocate capacity to maximize expected Revenues.

(reduce costs)

Air Asia have actually lowered their revenue as YMS has given Air Asia the window to increase their revenue by offering...